• The Rosebud Motel - Vintage Campaign
  • The Rosebud Motel - Vintage Campaign
  • The Rosebud Motel - Vintage Campaign

The Rosebud Motel - Vintage Campaign

print & design

During a project in an ad campaign class, a copywriter and myself were tasked with creating an ad campaign for the fictional "Rosebud Motel" from the hit TV show, Schitts Creek. I came up with the design idea when I learned that the client wanted the motels to be a "look into the culture of the location of the motel" according to the brief. I thought that since most motels are from the mid-century, I could utilize that aesthetic by utilizing collage art of old magazine cutouts and arrange in a new and hip way to appeal to our target audience.